An Investment in People. A Return to Performance.
Great businesses are built on great people. You already know who your rising stars are - those individuals who show up, step up, and are ready for more. But how do you keep them engaged, growing, and fully prepared for their next big opportunity?
Purple Story Coaching is the answer.
This is not coaching as you’ve seen it before. It’s direct, results-driven, and packed with the tools and strategies that transform potential into performance.
Whether you’re an ambitious leader looking to fast-track your own success, or a business decision-maker investing in your top talent, this is about unlocking impact, accelerating leadership, and preparing for what’s next.
Wondering what coaching can do for you?
For Individuals
You’ve been through a Purple Story programme. You know the energy, the insights, the shift in mindset. But the real work happens after the workshops end.
Purple Story Coaching is here to help you:
• Turn knowledge into action and make it stick
• Break through barriers and sharpen your leadership edge
• Develop commercial impact that gets you noticed
• Get future-fit and promotion-ready for what’s ahead
For Businesses
Your best people aren’t just employees. They’re your competitive advantage. And if you don’t invest in their growth, someone else will.
By offering Purple Story Coaching to your high-potential leaders, you can:
• Keep top talent engaged, motivated, and primed for promotion
• Retain key players who will drive your business forward
• Develop leadership strength at every level
• See a tangible return in performance, confidence, and results
A well-timed investment in the right people today will pay off in leadership excellence tomorrow.
Meet our Purple Partners!
We get it - coaching is personal. That’s why we’ve hand-picked four expert Purple Partners with different backgrounds, leadership styles, and approaches.
Whether you need tactical leadership support, commercial coaching, strategic thinking, or a fresh, no-BS perspective, we’ve got the right match for you.
Warrick Hegarty
The Straight-Talking Problem Solver (and Coaching Division Lead)
Expert in: Resilience, navigating tough decisions, tackling self-doubt & burnout, commercial leadership coaching.
Some coaches ask nice questions. Warrick asks the ones that get results.
With a background in behavioural psychology and leadership coaching, Warrick has worked everywhere from fast-growth businesses to global giants. His coaching helps leaders think clearly under pressure, make bold decisions, and perform at the highest level—even when stakes are high.
Need to cut through stress, take control, and drive performance? Warrick is the coach for you.
Matt Howcroft
The Leadership Mentor Who’s Been There, Done That
Expert in: Leadership development, operational excellence, team coaching, commercial performance.
Matt spent 30+ years leading in hospitality & operations—so when he coaches, it’s from real-world, high-stakes experience. From General Manager to Director of Commercial Services, he’s lived the leadership highs and pressure-cooker moments that come with delivering results.
His coaching is practical, commercial, and action-oriented—helping leaders sharpen decision-making, lead with confidence, and drive business performance.
Ian Marchant
The Calm, Collected Leadership Accelerator
Expert in: Fast-tracking new & emerging leaders, thriving in operational chaos, leading with impact.
The transition to leadership isn’t easy. Ian knows—he’s been there. From Ops Director to HR & Talent Director, Ian has built leaders from the ground up, helping them step up, take control, and lead with confidence.
His coaching is about clarity, confidence, and commercial impact. He helps leaders cut through the noise, make smart decisions, and perform at their absolute best—without the burnout.
If you’re stepping up, levelling up, or leading in high-pressure environments, Ian is the one to have in your corner.
Sarah Johnstone
The Leadership & Performance Game-Changer
Expert in: Creating high-performance cultures, unlocking leadership potential, driving business results.
Sarah doesn’t just develop leaders—she builds high-performing organisations.
With 25+ years shaping talent strategies for brands like PizzaExpress, Tesco, and Selfridges, Sarah helps leaders and teams think bigger, act bolder, and deliver results that matter.
She’s an expert in helping individuals and teams gain total clarity on their next step—and take action with confidence. Whether you need to lead with more impact, build a thriving culture, or accelerate your career, Sarah will get you there.
3 Steps to Get Started
1. Book a call with Warrick – Our Coaching Division Lead
2. Meet your perfect Purple Partner
3. Start unlocking potential & driving real results
This is Purple Story Coaching.
This is how performance accelerates.
"Purple Story has helped us address leadership development and sales effectiveness by creating tailored workshops that align with our objectives."
Mike Smith, UK Sales Director
Global Brands
"Workshops are engaging and interactive, learners have provided feedback to say that they felt empowered and motivated."
Joanne Dunne, Learning and Development Manager
Care UK
"I would not hesitate to recommend yourselves to anyone aiming to support the development of their managers’ breadth of thinking and emotional intelligence."
Dave Hasler, Sales Director