Helping businesses make more money through people!
We’re not your ordinary training consultancy – and we’re fearlessly proud of it!
With decades of operational experience, we will transform your people and your business.
Our facilitated solutions enhance performance, drive engagement, and challenge your leadership teams to embrace a future -fit, not past-perfect mindset.
Our belief? Everyone deserves to be 1% better tomorrow than they were today!
It’s all about being Purple!
We throw around the term ‘being Purple’ a lot, but what does it actually mean? Being purple is about being commercial!
We believe you can excel at your job, deliver personal bests, delight customers, and still have fun!
We tackle challenges head-on, seek out solutions, and leave ‘Purple Prints’ wherever we go. We listen, learn, share ideas, embrace change, and move forward with confidence. Above all, it’s all about driving commercial success.

Unleash your potential
Purple Story turn the ordinary into extraordinary. Our team of hand-picked ex-operators know the hustle and grind of delivering results in fast-paced, ever-changing environments.
We're not just trainers; we're your partners in transformation!
We design and deliver behaviour-led learning programmes that supercharge your team's performance. Whether it's hitting those business goals or boosting team engagement, we've got the expertise and rebellious spirit to make it happen.
Ready to meet the rebels behind the magic?
Our game plan’s simple - we find the issues, create solutions, and implement changes that are easy and transformative.

The Purple Impact
It’s that simple.
Hangouts are back!
Are you ready to hangout with Purple Story?
Hangouts are our FREE community-based learning sessions that bring people together to provide knowledge and connection, along with a damn good laugh - even when we are talking about some challenging subjects!
We’re on a mission to spread as much knowledge as possible, so come along and steal shamelessly!

Discover what we do!
"Purple Story has worked hard to truly understand Starbucks and ensure the programme they create delivers real value for us."

James Ince, Strategic Project Lead
Starbucks
"We’ve observed improved team dynamics, enhanced leadership capabilities, and a measurable uptick in performance metrics."

Mike Smith, UK Sales Director
Global Brands
"We have seen evidence of working relationships being forged across Area and Divisional boundaries that did not exist before."

Phil Cavanagh, Head of Learning and Development
Betfred